始终走在中国经济现代化的最前列，成为世界一流企业。

Pioneer always at the forefront of China’s economic modernization,

strive to be a world-class enterprise.

.    使命 Mission

为客户提供更好服务，为股东创造更大价值，为员工搭建广阔的发展平台，

为社会承担全面的企业公民责任。

Provide better service to our customers,create higher value to our shareholders,

build up broader career path for our associates and

assume full responsibilities as a corporate citizen.

核心价值观 Core Values

诚实 公正 稳健 创造

Integrity,Impartiality,Prudence,Creation

理念 Concepts

经营理念：以市场为导向 以客户为中心

Business concept:Market-oriented,customer-centric

服务理念：客户至上 注重细节

Service concept:Customer first,detail-focused

风险理念：了解客户 理解市场 全员参与 抓住关键

Risk concept:Knowing the customer,understanding the market,

involving all associates,focusing on top prioritise

人才理念：注重综合素质 突出业绩实效

Talent concept:Emphasis on comprehensive talent,

focus on business performance

作风 Style of Work

勤奋严谨 求真务实

Diligent and disciplined,seeking truth and reality

宣传用语 Slogans

与客户同发展 与社会共繁荣

Progress with Our Customers,Prosper with the Society

不断创新 追求卓越

Continuous Innovation in Pursuit of Excellence